Mauro Orru

Gambling & Casinos

Hi, I'm Mauro Orru. Welcome to my profile!

Mauro Orru's Bio:

Mauro Orru's Experience:

• Marketing Operations Coordinator at Samvo

  July 2011 - November 2012

  -Manage the Operations functions as in previous role -Day-to-day contact with Business Partners (Microgaming, Global Betting Exchange and others) -Coordinating and supervising translation and localisation of contents -Management of the Affiliate program, monitoring and driving acquisition and retention post launch -Launch and manage the CRM program -Manage and implement email campaigns, monitor and optimise deliverability, clickthrough rates and conversions -Design and implement digital marketing campaigns to increase media presence and revenue -Monitor customer base to provide acquisition, retention and win back analysis and initiatives on an ongoing basis -Provide CPA analysis for all marketing activities and promotions

• Assistant to Operations Manager at Samvo

  April 2010 - July 2011

  o Regularly reporting to senior managers on the performance of sportsbook products o Working closely with all operations teams including; IT, Development, CS, Payments, risk, Business Control and trading o Ensure the sportsbook is operating to it's maximum potential by liaising with managers and business partners. o Coordinating various projects and ensuring all change and progression is implemented efficiently and effectively. o Assist the contact centre to develop and implement customer contact strategies and campaigns o Use industry knowledge to conduct internal training programs and make recommendations for training and development areas o Work closely with IT and Marketing to develop sportsbook affiliate program o Ensure web content is clearly displayed on company website o Develop sportsbook user experience by reviewing all customer related functions and recommending areas for improvement o Generate new product ideas o Ensure product offering and promotions are up to date and competitive within the industry. o Develop and maintain strong relationships with third party suppliers. o Make recommendations through effective reporting to directors and CEO

• Network Analyst at Betshop

  January 2007 - November 2010

  o improving network quality and profitability, where considered factors are number of active associated and fidelized customers, the turnover and the net profit produced by the agency (rate of turnover%) o better distribution of agencies on the ground; o improvement of collaboration with business partners and promoters; o optimization of playing possibilities offer; o optimization of tools available to clients to bet with Betshopitalia (website, corner, PDC, Phone bet etc); o fidelization of 100% of profitable agencies; o real time evaluation of promotions and advertisement campaigns outcomes.

• Customer Service at Johnson & Johnson

  2006 - 2007

• Head of Customer Acquisition at Locus Gaming

  September 2013

  - Managing all acquisition channels for Jack Gold Casino - Paid Search, SEO, Paid Media, Affiliates, Email, SMS, Partnerships - Executing cross-channel multi-territory campaigns

• Affiliate Operations Manager at Locus Gaming

  November 2012

  managing affiliate operations

Mauro Orru's Education:

• The Open University

  2010 – 2013
  BA Open Degree

• London Metropolitan University

  2007 – 2009
  MSc
  Concentration: Addiction Psychology

• Universita' degli Studi di Cagliari

  2002 – 2005
  Bachelor of Science
  Concentration: Psychology